Deborah Riley-Magnus is my Guest Today

My guest author today is Deborah Riley-Magnus, author Finding Author Success.  Deborah is a coach who focuses on helping authors take that final leap into successful marketing.  And today she’s giving away a free PDF file filled with ideas for successful book marketing, one step at a time.

We can all do one step.  And then another.  It’s how we write our stories, how we find publishers, how we can learn to market.  Thanks, Deborah!


A long time ago I discovered the joy of empowering other people, no matter what they do in life or how many difficulties they face. Simple kindness and a little advice when I had it went far to help a person accomplish what they wanted. It was easy for me, I got to stand back and smile while they managed to overcome an obstacle. Whether helping my little brother learn to ride a bike when I was twelve, or helping authors find success today, it’s still fun and actually pretty cool.

In a lot of ways, a frightened child learning to balance on two wheels and an author facing the responsibilities of marketing and promoting their own book are the same. Both require a gentle hand, patience and a lot of encouragement. Authors are even more terrified than they want to admit and I’m here say, there’s nothing to be so afraid of.

A writer is a courageous, dynamic and amazing creature! They manage story, plot and character development, editing and finding publication. These are monumental accomplishments for anyone. Combine all this with the fact that the average writer is a bit of a recluse who would rather sit at their keyboard in fuzzy bunny slippers and write, write, write … and what have we got when it’s time to market? Double terror. Not only do they need to understand techniques and processes foreign to them, they need to do it in the open. *Shiver*

Authors, one step at a time works best with everything. You’ve already creatively solved the problems of the world you imagined for the characters and situations you invented. Why not look at marketing and promotions as the next phase of that creativity? A book must sell for real author success, otherwise what’s the point of writing another book?

Success is what an author sees it to be, and that’s the first step to overcoming the fears that stall us at the starting gate. Think long and hard about this, (well, at least as long and hard as you thought about every plot twist in your book). What do you really want from your writing? A career? You can have that. A little extra spending money? You can have that. A top ten best seller? Yes, you can have that too.

But none of it will happen if you don’t know how successful you want your book sales to be. These things don’t just happen, and being afraid to approach the market is foolish. Look at what you’ve done! You’ve written a well crafted, wonderful book. Whatever the genre, whether fiction or non-fiction, no matter how it has been or will be published, you’ve done something remarkable and guess what? There’s no point in stopping all that wonderfulness now. Continue to be the spectacular, creative person who wrote that book. Market. Promote. Use publicity well and explore cross markets for larger audiences. Develop wonderful platforms and a spectacular fan base. You can do this. You just need to do it one step at a time and with the same creative excitement you found when you jotted the first sentence of your manuscript on a paper napkin.

Come on, take the challenge. You CAN ride this bike!

To help get you started, I’d like to offer you a FREE 10 Tools for Author Success PDF handbook. Just go to and click on the downloadable link.

I’m also offering a free ebook copy of my book, Finding Author Success – the winner will be drawn from those commenting on this blog.

Finding Author Success: Discovering and Uncovering the Marketing Power Within Your Manuscript.

Even the odds for authors with this one-of-a-kind guide to marketing success! Deborah Riley-Magnus takes tried and true marketing, publicity and promotional strategies and tailors them for the unique needs of today’s author. Every element is outlined and explained for easy implementation. You will learn:

•    How to develop a functional and strong book business plan
•    The power of developing effective, targeted platforms
•    The basics of publicity, marketing and promotion
•    How cross marketing works and why it’s magic for an author
•    How to personalize it all to your book

Finding Author Success will take away the mystery about gaining sales and increasing exposure for your book and you as a professional author.

A portion of the sales of this book will be donated to the American Literacy Council. The American Literacy Council’s main purpose is to convey information on new solutions, innovative technologies, and tools for engaging more boldly in the battle for literacy.

Deborah Riley-Magnus is an author and an Author Success Coach. She has a twenty-seven year professional background in marketing, advertising and public relations as a writer for print, television and radio. She writes fiction in several genres as well as non-fiction. She’s lived on both the east and west coast of the United States and has traveled the country widely. She is a native of Pittsburgh, Pennsylvania and just returned after living in Los Angeles, California for several years.